Human Centered Design
Human Centered Design is focusing on humans, their goals, needs and mental models. The most beautiful product with
best usability ratings is worthless when its not used. People use products and services that understand human needs and help them to achieve their goals.
We learn about these goals from actual and potential users of these services by learning about their daily life, their challenges and desires with qualitative research methods. These learnings and models lead the whole process from the first concepts until implementation.
„We tend to project our own rationalizations and beliefs onto the actions and beliefs of others.“
Don Norman Director of The Design Lab at the University of California
